South Africa's mobile users will benefit from the continuous development of content services as reductions in broadband costs offer cheaper internet access. Frost & Sullivan anticipates the demand for mobile content services in South Africa to increase because of rising customer awareness about the availability of multiple services and applications.
New analysis from Frost & Sullivan, (http://www.mobileandwireless.frost.com), South African Mobile Content Services Market, finds that the market is set to grow by an average of 15% up until 2013.
Content users are no longer just downloading content, they are sharing, personalising and creating content. At the same time, mobile content services are moving towards business communication and mobile advertising.
"The future of mobile content services is in transition from SMS and MMS to instant messaging, media and video blogging," notes Frost & Sullivan Industry Analyst Lindsey McDonald. "Building of mobile content communities and sharing of video clips is becoming a norm."
Consumers and corporate users are using content services as a form of communication with clients and as a way of building communities.
However the difficulty in differentiating among mobile content services is proving to be a hindrance for companies operating in this market. Mobile content providers offer similar products making market penetration and customer loyalty a challenge.
"Continuous innovation and provision of quality customers service is one way mobile content providers can differentiate their services in the market," explains McDonald. "Creating a variety of customised services based on customers' needs would be an effective approach to use when creating content."
If you are interested in a virtual brochure, which provides manufacturers, end users, and other industry participants with an overview of the South African Mobile Content Services Market, then send an e-mail to Patrick Cairns, Corporate Communications, at patrick.cairns@frost.com, with your full name, company name, title, telephone number, company e-mail address, company website, city, state and country. Upon receipt of the above information, an overview will be sent to you by e-mail.
South African Mobile Content Services Market is part of the Mobile & Wireless Growth Partnership Service programme, which also includes research on the following issues: African Mobile Outlook and Africa's Demand for Mobile Internet. All research included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. Interviews with the press are available.
Frost & Sullivan, the Global Growth Consulting Company, partners with clients to accelerate their growth. The company's Growth Partnership Services, Growth Consulting and Career Best Practices empower clients to create a growth focused culture that generates, evaluates and implements effective growth strategies. Frost & Sullivan employs over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 30 offices on six continents.
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