Congratulations to Amber James, who’s been crowned as Miss Playboy Mobile 2008 at the CTIA mobile industry show in Las Vegas. The 25-year-old from Seattle won a competition run by Playboy to find a new face for its mobile activities, and for her trouble gets $5,000 of moolah and a photo shoot at the Playboy Mansion. Hey, perhaps she can bump off one of Hugh Hefner’s wives while there, and replace them.
Anyway, that’s her on the right, but expect to be seeing more of her soon (*cough*) on a phone near you. Not least because Playboy is ramping up its mobile ambitions, announcing a new iPhone site called iPlayboy, which includes a bunch of exclusive content, including ‘Battle of the Sexiest’, Playboy Radio, and a sex-related blog called Scout.
The company has also relaunched its Playboy Mobile portal for other mobile phones, with a bunch of free videos funded by advertising. It’s a good time to be doing all this - with the US mobile operators gradually relaxing their walled gardens, millions of Americans will soon have unfettered access to the mobile internet - and chances are adult content of one kind or another will be high on their priorities.
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