The user
There are 12 million people of limited sight in Europe. There has been little designed specifically for their specific needs for over 4 years and there is no affordable handset available in the marketplace for blind or partially sighted people.
Currently blind and partially sighted people have to use third party software on normal phones to access them.
This is becoming an increasing problem as phones become more complicated.
The experience
The Blind Phone is aimed at filling a niche requirement for blind and partially sighted people.
A phone designed from the ground up around the needs of a restricted sight person.
From the form of the physical design to the user interface, everything is done to remove the requirement of a screen or any visual input or feedback.
It aims to gain buy in from the blind community early on, and take advantage of Corporate Social Responsibility opportunities with mobile OS and handset manufacturers to produce a low cost device that perfectly meets the needs of it’s target audience.
Mobile User Experience
